Building a Private Label Range for Gloss and Matte Finishes

Gloss and matte customers are often seeking different visual results. A product range should make that difference obvious before application. A coating chosen to intensify reflections may be inappropriate for a customer who wants the original matte appearance preserved.

Specify the finish, then the material

Record both the appearance and the substrate: glossy paint, matte paint, glossy PPF or matte vinyl, for example. Two matte-looking surfaces may have different compatibility requirements. Do not rely on the word "matte" alone as a complete technical specification.

NANOLAB’s public range includes GLOSS and MATTE for different finish requirements. Use these product roles as a discussion starting point, then confirm the exact private label formulation and approved applications.

Evaluate appearance with a reference area

Keep a suitable untreated reference and inspect the test under diffuse and directional lighting. Look for darkening, uneven sheen, streaks and local gloss changes. Assess appearance after the specified curing stage rather than judging only the wet application film.

Include the intended maintenance routine in the trial. A gloss-adding wash product can undermine a finish-preserving system even when the coating selection was appropriate.

Make the distinction clear on the package

Use readable surface instructions and a visible product distinction. Colour alone is insufficient when bottles are stored in poor lighting or artwork is reproduced in monochrome.

Create a separate acceptance record for each finish category and avoid generalising from one successful test. Discuss the proposed range through NANOLAB Private Label before approving claims or artwork.